For ISV and App Developer Partners

Foundations for Great Marketing

Practical, low cost tips that drive your prospects to qualify.

Two men and a bike
Two men and a bike
3:40

Modern Marketing Partner Stories

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2:54

Laszlo Foldesi, CEO, SystemFarmer

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2:51

Clemilson Correia, CEO, Maringa, Brazil

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3:09

Scott Lock, CEO and Co-Founder, Inferno Red, Washington D.C.

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1. LEARN TO TELL YOUR STORY
2. UNDERSTAND & REACH YOUR BEST PROSPECTS
3. DIGITALLY CONNECT WITH YOUR CUSTOMERS

LEARN ESSENTIALS OF DEMAND GENERATION

VALUE PROPOSITIONS

Delivering messages that resonate with your audience.

5:26
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5:33
BUYER PERSONAS AND BEST CLIENTS

What makes a client a best client? By identifying the characteristics of your best clients, you can replicate those by targeting prospects with similar attributes.

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5:37
BUYER'S JOURNEY

Buyers progress through different stages in their buying process and our role is to nurture them along that journey.

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4:12
COMPETITIVE DIFFERENTIATORS

Understand your competition and how you differ from them. These differences will enable you to articulate why prospects should buy from you.

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4:35
ELEVATOR PITCHES

When you only have seconds to get their attention.

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4:32
HOW TO TELL YOUR STORY

Everyone loves a good story; compelling ways to answer who you are and what you do.

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4:36
CONTENT MARKETING

Content Marketing: Learn about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

1 People found this helpful
4:54
ADVOCACY

Advocacy: Making the customer the hero in your marketing.

19 People found this helpful
5:00
BUILD YOUR MARKETING PLAN

Easy, cost-effective video production help your marketing efforts. Users spend 2.6x more time on sites with video content. Video is a differentiator, show off your IP and the people and thought leadership in your organization.

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8:45
BASICS OF WEBSITE (Part one of three): DESIGN

Three part series on website essentials: tools, content management systems, basic structure, navigation, types of content, calls to action and touching on search engine optimization and keywords.

5 People found this helpful
Man smiling
4:48
BASICS OF WEBSITE (Part two of three): NAVIGATION

Three part series on website essentials: tools, content management systems, basic structure, navigation, types of content, calls to action and touching on search engine optimization and keywords.

4 People found this helpful
Man and woman
13:50
BASICS OF WEBSITE (Part three of three): CONTENT

Three part series on website essentials: tools, content management systems, basic structure, navigation, types of content, calls to action and touching on search engine optimization and keywords.

4 People found this helpful
Two women
13:25
BASICS OF BLOGGING

Blogs are a great way to generate inbound marketing leads. Learn about creating compelling blog topics, thought leadership style and tone, use of long tail keywords, good blog lengths, where to post and how to amplify postings with social media.

4 People found this helpful
Man and woman
9:10
BASICS OF SOCIAL MEDIA (Part one of three): CREATING A COMPELLING PROFILE

Three part series. Learn the essentials of creating profiles across key social platforms, tips on growing your networks and using social media for prospecting and lead generation.

4 People found this helpful
Man and woman
8:04
BASICS OF SOCIAL MEDIA (Part two of three): GROWING YOUR NETWORK

Three part series. Learn the essentials of creating profiles across key social platforms, tips on growing your networks and using social media for prospecting and lead generation.

3 People found this helpful
Man and woman smiling
2:47
BASICS OF SOCIAL MEDIA (Part three of three): USING SOCIAL MEDIA FOR MARKETING

Three part series. Learn the essentials of creating profiles across key social platforms, tips on growing your networks and using social media for prospecting and lead generation.

2 People found this helpful
Man and woman
1:03
WEBINARS AND ONLINE EVENTS (Part one of three): PRE EVENT PLANNING & MARKETING

Three part series on preparation for a webinar, scheduling, promotion, driving attendance as well as delivering a successful webinar and how to follow up post webinar.

1 People found this helpful
Man and woman
8:09
WEBINARS AND ONLINE EVENTS (Part two of three): GAME DAY

Three part series on preparation for a webinar, scheduling, promotion, driving attendance as well as delivering a successful webinar and how to follow up post webinar.

2 People found this helpful
Man smiling
5:57
WEBINARS AND ONLINE EVENTS (Part three of three): POST EVENT MARKETING

Three part series on preparation for a webinar, scheduling, promotion, driving attendance as well as delivering a successful webinar and how to follow up post webinar.

1 People found this helpful
Man and woman
16:44
EMAIL MARKETING

Email marketing basics, including how to write for engagement, calls to action, landing pages, audience segmentation, AB testing and how to avoid spamming.

2 People found this helpful
14:10
SEARCH ENGINE OPTIMIZATION (part one of two)

Two part series about Search Engine Optimization. Learn key concepts of search engine optimization to improve your user experience and make your website a place visitors return to again and again.

2 People found this helpful
2:44
SEARCH ENGINE OPTIMIZATION (part two of two)

Two part series on Search Engine Optimization. Learn key concepts of search engine optimization to improve your user experience and make your website a place visitors return to again and again.

2 People found this helpful
9:21
PAY PER CLICK ADVERTISING (part one of two)

Two part series teaches Pay Pay-per-click advertising. Get more control of your prospects experience online by learning about paid advertising.

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10:03
PAY PER CLICK ADVERTISING (part two of two)

Pay-per-click advertising: Get more control of your prospects experience online by learning about paid advertising.

1 People found this helpful
CRM
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NURTURE MARKETING

Nurture Marketing: Creating long-term sustainable relationships with people you care about.

19 People found this helpful
AUTOMATION
10:38
MARKETING AUTOMATION AND LEAD SCORING

Marketing Automation and Lead Scoring: Software tools designed to automate your marketing programs

19 People found this helpful
PR
12:11
BASIC PUBLIC RELATIONS

Basic public relations: The building blocks to create a basic PR campaign.

20 People found this helpful
CRM
14:08
CUSTOMER RELATIONSHIP MANAGEMENT

CRM: Customer Relationship Management, the key to building a 360 degree view of your prospects and customers.

20 People found this helpful
How does the cloud customer buy?

Today's customer is educated and has easy access to information via digital and cloud based solutions. It is vital to understand the most impactful ways to engage customers along the buying journey.

11 People found this helpful
Partner Ready Marketing Materials

Check our Digital Transformation campaign for partner ready materials.