For ISV and App Developer Partners

Demand Generation Essentials Training

Educational content designed to teach you how to drive lead generation.

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VALUE PROPOSITIONS

Delivering messages that resonate with your audience.

5:26
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5:33
BUYER PERSONAS AND BEST CLIENTS

What makes a client a best client? By identifying the characteristics of your best clients, you can replicate those by targeting prospects with similar attributes.

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5:37
BUYER'S JOURNEY

Buyers progress through different stages in their buying process and our role is to nurture them along that journey.

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4:12
COMPETITIVE DIFFERENTIATORS

Understand your competition and how you differ from them. These differences will enable you to articulate why prospects should buy from you.

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4:35
ELEVATOR PITCHES

When you only have seconds to get their attention.

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4:32
HOW TO TELL YOUR STORY

Everyone loves a good story; compelling ways to answer who you are and what you do.

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4:36
CONTENT MARKETING

Content Marketing: Learn about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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4:54
ADVOCACY

Advocacy: Making the customer the hero in your marketing.

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5:00
BUILD YOUR MARKETING PLAN

Easy, cost-effective video production help your marketing efforts. Users spend 2.6x more time on sites with video content. Video is a differentiator, show off your IP and the people and thought leadership in your organization.

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14:10
SEARCH ENGINE OPTIMIZATION (part one of two)

Two part series about Search Engine Optimization. Learn key concepts of search engine optimization to improve your user experience and make your website a place visitors return to again and again.

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2:44
SEARCH ENGINE OPTIMIZATION (part two of two)

Two part series on Search Engine Optimization. Learn key concepts of search engine optimization to improve your user experience and make your website a place visitors return to again and again.

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16:44
EMAIL MARKETING

Email marketing basics, including how to write for engagement, calls to action, landing pages, audience segmentation, AB testing and how to avoid spamming.

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Two women
13:25
BASICS OF BLOGGING

Blogs are a great way to generate inbound marketing leads. Learn about creating compelling blog topics, thought leadership style and tone, use of long tail keywords, good blog lengths, where to post and how to amplify postings with social media.

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5:33

BUYER PERSONAS AND BEST CLIENTS

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5:37

BUYER'S JOURNEY

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4:12

COMPETITIVE DIFFERENTIATORS

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5:26

VALUE PROPOSITIONS

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4:35

ELEVATOR PITCHES

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4:32

HOW TO TELL YOUR STORY

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4:36

CONTENT MARKETING

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4:54

ADVOCACY

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5:00

BUILD YOUR MARKETING PLAN

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BASICS OF WEBSITE (Part one of three): DESIGN

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BASICS OF WEBSITE (Part two of three): NAVIGATION

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BASICS OF WEBSITE (Part three of three): CONTENT

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Two women 13:25

BASICS OF BLOGGING

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BASICS OF SOCIAL MEDIA (Part one of three): CREATING A COMPELLING PROFILE

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BASICS OF SOCIAL MEDIA (Part two of three): GROWING YOUR NETWORK

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BASICS OF SOCIAL MEDIA (Part three of three): USING SOCIAL MEDIA FOR MARKETING

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Man and woman 1:03

WEBINARS AND ONLINE EVENTS (Part one of three): PRE EVENT PLANNING & MARKETING

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Man and woman 8:09

WEBINARS AND ONLINE EVENTS (Part two of three): GAME DAY

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WEBINARS AND ONLINE EVENTS (Part three of three): POST EVENT MARKETING

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Man and woman 16:44

EMAIL MARKETING

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14:10

SEARCH ENGINE OPTIMIZATION (part one of two)

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2:44

SEARCH ENGINE OPTIMIZATION (part two of two)

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9:21

PAY PER CLICK ADVERTISING (part one of two)

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10:03

PAY PER CLICK ADVERTISING (part two of two)

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CRM 7:28

NURTURE MARKETING

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AUTOMATION 10:38

MARKETING AUTOMATION AND LEAD SCORING

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PR 12:11

BASIC PUBLIC RELATIONS

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CRM 14:08

CUSTOMER RELATIONSHIP MANAGEMENT

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