For ISV and App Developer Partners
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  • Man and woman laughing over discussion with tablet in hand.

    ModernBiz

    ModernBiz spotlights the Microsoft cloud platform to help your customers adapt to changing business needs.
  • group of people having a meeting

    Business Anywhere

    Help your customers be productive any time, anywhere, using any device.
  • man thinking

    Safeguard Your Business

    Keep your customers’ data safe and available, even when the unforeseen happens.
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    Grow Efficiently

    Put your customers on a path to smart growth with the right technologies.
  • Man and woman reviewing item on a tablet.

    Connect with Customers

    Equip your customers with the business insights to gain new customers and increase sales. 
  • Find the right content for your customers

    Target your messaging and increase your marketing power with audience-specific materials

  • Gain insight to help your business

    Understand your customer’s decision journey and how to best market to them

Find the right content for your customers

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Your Customer Needs
Customer Lifecycle
Fit a solution to a business challenge. Could include: lowering cost; raising capacity or productivity; creating or responding to a competitive threat
Validate and compare seller claims through demos, references, product trials
Commit to deploying the solution as soon as possible and negotiate terms and conditions
Master the solution, move from pilot to production, consider adding new functionality and user groups
Review satisfaction with the solution and provider; assess performance and potential; decide whether to continue the relationship
Develop a strategic partnership with the supplier, become a reference account and actively promote success

Learn more about the Customer Journey
Products

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      App Developer Marketing Materials

      Check our Marketing Materials to get started with Marketing

      We value our partners. To provide feedback contact us at mbizpartner@microsoft.com

      Learn more about your customers – and your business

      • How Do Cloud Customers Buy?

        Understand customers’ cloud-buying journey, from exploration to advocacy, and discover the most impactful ways to reach them at every step

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      • Check Your Marketing Readiness

        How effective is your messaging? Answer a few questions about your company and your marketing efforts to find out how Microsoft can help the most

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      • Marketing Recommendations

        Learn best practices from other Microsoft partners and find marketing content tailored to your audience and their business needs, saving you time and money.

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      Most downloaded assets

      Show me all marketing content

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        App Developer Marketing Materials

        Check our Marketing Materials to get started with Marketing

        We value our partners. To provide feedback contact us at mbizpartner@microsoft.com